MUMBAI: Arvind Kejriwal's Aam Aadmi Party (AAP) has got its first high-profile member from the advertising fraternity: KV Sridhar, chief creative officer, India subcontinent, at Leo Burnett has joined the party. "I felt I am joining a movement and not a political party," says Sridhar, who signed up via the AAP's online application form.
"I have been supporting the Anna movement for a long time and Arvind Kejriwal has taken that forward. It's better to give AAP a chance to come to power, make mistakes and learn from those mistakes than to support parties which have been making mistakes for the past 60 years," he said.
Sridhar said that if the party requested his help with advertising campaigns, he would get involved with communications strategy — but in a purely personal capacity. "I can definitely advise them on how to do it and help them execute it without using the resources of Leo Burnett," he says.
A few days ago, Manish Bhatt, founder director at Scarecrow Communications posted on Facebook: "In February, I am planning to take part in Aam Aadmi Party." He followed this up on January 15 with a series of photos in which he was wearing the signature AAP topi. But it appears that the AAP might have caught Bhatt's imagination in a different way.
While text and mails written to Bhatt did not get a response, asource in the agency says that Scarecrow Communications is planning its 4th anniversary celebration, and is calling it the "Aam Aadmi Party". The event will celebrate the "aam aadmis" or the unsung heroes of advertising — rain machine controllers, sound engineers, illustrators, hair-stylists, percussionists etc.
Nominations have been invited from other top advertising creatives including Rajiv Rao, national creative director, Ogilvy & Mather, Alok Nanda, MD, Alok Nanda & Company, Santosh Padhi, co-founder & chief creative officer, Taproot. "We are yet to close the list of nominations as we want to felicitate more people.
source - Economics times
No comments:
Post a Comment